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De Montfort University launches UK’s first digital marketing and social media degree.

First schools and now Universities continue to innovate their offering to reflect the needs of the corporate environment.

This is a unique degree course that combines two critical areas in marketing and has the backing of a major blue-chip organisation and a leading social media agency is now recruiting its first students.

Launched by Leicester Business School at De Montfort University (DMU) in Leicester, the BA (Hons) Digital Marketing and Social Media – the first single honours degree to offer this combination – will equip graduates with the skills they need to get a head start in the fast-growing digital marketing sector.

With input from computing giant IBM, the course has been designed to incorporate key subjects such as interactive marketing, online customer engagement analysis, online media design and social media management.

The Single Honours course has been developed as a result of growing demand for graduates with digital marketing skills – and course leader Dr Anne Broderick believes that its innovative syllabus and emphasis on practical skills are just what employers have been waiting for.

“We recognise that digital marketing and social media management will be at the centre of what marketing managers will do in the future,” she said.

“The syllabus we’ve developed focuses on the digital marketing techniques and thinking that are essential to all organisations – not just to large organisations, but also smaller businesses, new start-ups, sports clubs and charities.

“Giving students the opportunity to study how those techniques and concepts fit into traditional marketing practices enables them to develop a more relevant range of theory and practice to underpin their career in digitally-driven firms and markets.”

Close links with IBM mean that students will have access to the latest social media activities and digital-marketing techniques – and for Peter Jakob, IBM UK and Ireland Brand Manager, the involvement of the company reflects the importance it places on the digital marketing skills of potential employees.

“We welcome this link with the Business School at De Montfort University,” he said.

“This innovative degree, with its joint focus on digital marketing and social media management, reflects what UK companies now urgently seek in future employees – the ability to contribute in a concrete way to contemporary digital marketing operations and to shape the dynamic social media activities that can influence key customer groups.

“The 2011 IBM Chief Marketing Officer (CMO) study revealed that 82 per cent of CMOs say they plan to increase their use of social media over the next three to five years, but only 26 per cent are tracking blogs today.

“Customers are sharing their experiences widely online, giving them more control and influence over brands. The study shows that this shift in the balance of power from organisations to their customers requires new marketing approaches, tools and skills in order to stay competitive. The skills that the Digital Marketing and Social Media degree will offer are exactly the type of new competitive skills that marketers need.”

Deputy Vice-Chancellor and Dean of Business and Law Professor David Wilson said: “Establishing such a valuable learning link with IBM will inspire graduates to seek leadership roles themselves in their future career and to take on significant responsibility in what is now a critical management area for many organisations.”

The programme also has the backing of the Rabbit Agency, an award-winning social media specialist.

Dirk Singer, founder of the Rabbit Agency, said: “Social media marketing has matured to an extent where there is a real need for a course like this that matches the theory with hands-on experience.

“The skills set that the course will provide is relevant throughout the marketing mix, both in agencies and in-house, and graduates will almost certainly be in demand, especially at a time when many marketing areas are seeing budgetary squeezes. We’re really thrilled to be supporting DMU in this industry ‘first’.”

The input of the Rabbit Agency, through knowledge sharing on creative social media developments, is valued by the course team for the rare exposure it offers students to highly-rated agency practice.

The three-year course can be extended to four years with a 12-month paid placement within a marketing agency or other business.

Practical experience in industry, combined with a strong focus on the contemporary nature of digital marketing, will ensure that students graduate with a strong online portfolio that they can show prospective employers.

Deadline for applications for DMU’s Digital Marketing and Social Media BA (Hons) – starting in September 2012 – is Sunday 15 January 2012.

Anyone interested in the course can sign up for a free digital marketing taster session during December and January. The first taster session is on 10 December. Email ambmar@dmu.ac.uk for details.

Further information about the course, and details of how to apply, are available at http://www.dmu.ac.uk/digitalmarketing

 


Social Success from salesforce.com

Salesforce.com really are the company that keeps on giving. Just a few weeks into 2012 and they’re already announcing ‘The Social Success’ resource site ‘to help you social power your business.’

Well, we all know that social is both the present and the future, so here’s what to expect from The Social Success:

:: Ideas, advice and best practice on social media for sales, marketing, customer service and beyond

:: Expert interviews, Dreamforce Takeaways, and social round-ups from around the web

:: Lots of statistics, expert quotes and further resources…

If this sounds like something you would like, just click here and download your copy of ‘The Social-Powered Enterprise eBook’.

 


Pupils set for coding and app lessons

The BBC reported this week that ‘School ICT’ lessons are to be replaced by Computer Science Programme.

If you read past the horribly antiquated term, which brings to mind men in white coats with punch cards surrounding a computer attached to a dot-matrix printer, the proposal is surprisingly hopeful, although belated.

Michael Gove is pushing this forward to enable young people to be able to ‘work at the forefront of technological change,’ an idea that ROD have been pushing for a while, as we’ve blogged about here and here.

So from this announcement think less ‘computer science’ and more teaching on coding, apps, programming, cloud, platforms and social integration.

The BBC reports that: Computer games entrepreneur Ian Livingstone, an adviser to Mr Gove, envisages a new curriculum that could have 16-year-olds creating their own apps for smartphones and 18-year-olds able to write their own simple programming language.

ROD knows that some 18-year olds are already able to code and indeed change the face of computing. Take for example the legendary Steve Wozniak of Apple fame, who dropped out of University to work on the first Apple computer in Steve Jobs’s garage; or his Silicon Valley colleague Mark Zuckerberg who developed ‘The Facebook’ whilst at University.

The hope from this great news is that the next generation of Wozniaks, Zucerkbergs and Benioffs will stem from the UK; that companies (start-ups and established firms) will be able to hire a crop of trained and able young talent fresh from school, college or university.

Teaching in IT shouldn’t be restricted to IT lessons, all lessons should be using apps, tablets and new technologies as part of a wider integrated IT approach.

We predict a new breed of start-up, that focuses on producing materials and apps for the education market; even down to publishing firms making interactive text books available for tablets – giving rapid and automated feedback to students as they learn and pushing notifications to them as they study.

Our wish for schools is that they draft-in existing skills from the corporate environment in order to best facilitate ‘computer lessons’ for students. Not all IT teachers will be able to code or build an app, but to explore creative potential in students the schools should look outside of their walls and even consider work placements with start-ups; extra-curricular classes in smart phone app development; weekend hackathons; partnerships with tech firms and training in new technologies such as HTML5 and the salesforce.com platform.

We await the implementation of this education drive and look forward to welcome the next breed of developers and programmers to the cloud eco-system.

 


Salesforce.com get friendly with Toyota

Earlier this year the CRM vendor announced plans to build ‘Toyota Friend’, a private social network for Toyota customers and their cars.

This week Toyota unveiled the soon-to-be-launched Prius PHV plug-in hybrid in Japan, and with this, Toyota made ‘Toyota Friend’ available for the first time.

This vehicle will launch in Japan on 30 January 2012 and one of the features being offered free of charge is:

“Toyota Friend: A proprietary social networking service that provides charging and service reminders via “tweet”-like alerts. It also enables communication amongst Prius PHV users.”

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise social messaging platform. Toyota Friend will connect Toyota customers with their cars, their dealership, and with Toyota.

Information that is expected to filter through the application include product and service data as well as maintenance tips. It is not a closed loop system, however, which could be key to marketers: customers can communicate to family, friends, and others through Twitter and Facebook. The service will also be accessible through smart phones, tablet PCs, and other advanced mobile devices.


New look for ROD

After hours of sketching, designing, analysing, coding, tweaking and testing, we’re proud to have launched the new Resource on Demand website today.

All the features that you know and love are still there, but we’ve also made some improvements.

CRM / Cloud Jobs

We’ve introduced two filters to help you when job hunting: Types of Jobs and Location.

So whether you want to look for a salesforce.com CRM job or an Administration role, or a role in London or Munich you can now find your ideal job faster.

Click here for CRM / Cloud Jobs

Register your CV

You can still tell us all about you and upload your CV to the site. Helping us to help you.

Upload your CV here

Social Media

Whilst we’ve always been active on Facebook and Twitter, we’ve made it even easier for you to find us, by adding our Facebook and Twitter buttons at the top of every page.

ROD

Also you’ll notice that ROD is already in the Christmas spirit with his Santa’s hat on. Keep an eye on ROD to see him changing with the seasons.

We hope you like the site, let us know what you think!


Do.com – Chatter on Steriods

Back in September we blogged on the new offering from salesforce.com: do.com.  At that time no one really knew much about what it would do, although with some educated guess work many people, us included, thought that it might be linked to Manymoon, which salesforce.com acquired.

Yesterday Marc Benioff tweeted “Check it out www.do.com! Now live.”

Cue a flurry of people trying to access the site.  Sadly it’s currently invite only and even those who have requested invite codes don’t all have them yet, but no doubt these will be forthcoming in the next few weeks.  Beta invites being trickled out slowly are immensely popular, with Spotify being one tech-firm who have made this model work for them in recent years; but early reports of those who do have access are very positive.

“Do.com is for anyone and everyone,” says Sean Whiteley, Salesforce’s Senior Vice President, in an interview with RWW. “We’re calling this a prosumer application. It’s the closest thing to a consumer app we’ve ever done.”

In December 2010 salesforce.com purchased the open cloud platform Heroku. Then yesterday, Salesforce.com unleashed do.com, which would seem to be a Heroku-based service, but integrated with Gmail (and presumably Google Apps) and indeed Outlook.

The concept is a social-cloud task management and collaboration platform, aimed at corporate and personal users. Think Chatter on Steriods.

Techcrunch report that do.com allows small teams and individuals to manage task lists, organize projects, and capture notes. The app allows you to assign tasks to other users (non-Do users can be sent an email to join), and in joint tasks, users can comment on tasks, accept and reject assignments and more.

Do also serves as an Evernote-like application and allows you to take notes from within the app, and assign yourself tasks from parts of your notes.

As Salesforce says, the app is meant to be used for both everyday consumer, list management use as well as for small group use within a business. So you can use the app to plan a dinner party or coordinate a marketing launch. Once you have a number of different tasks with shared users, you’ll see a Chatter-like Activity Feed, with real-time alerts and access to any comments on specific tasks.

The app is available via a web-based HTML5 app, as well as an iOS app. Do will also be available in the Google Apps Marketplace, Salesforce App Exchange, Chrome Web Store and LinkedIn App Marketplace. Any actions in one of these apps will be synced across your Do account. And Do is integrates with Dropbox so you can share files within the application from the file sharing service.

Do is free for now but Salesforce says eventually it will be adding paid features such as administrative controls and customization. For now, Do is still in private beta but will be opening up to larger audience over next few weeks, and will eventually open to the public in late November.

“A lot of people have referred to [Do.com] as a social productivity app,” Whiteley goes on, “but really it’s the set of things that you need to manage task lists – it can be your own task lists, or ones you share with a group of others. You can organize small or big projects, at home or with life or at work. Plus there’s some utilities such as easily taking notes and having them on all your devices – the basic sets of things you need to get work done with other people.”

Here’s some screenshots:

 


Against Tuition Fees?

Last week we posted a blog entitled ‘In favour of tuition fees?’ which argued that University Tuition Fees are a good thing. Not because we especially feel that way, but because questions are often asked of us in regard to training and where the next batch of Cloud Computing specialists will come from.

This leads us to always examining the training routes, one natural discussion is about University’s investing in Cloud Computing courses and from there whether tuition fees will affect the Cloud; hence our two blog postings on tuition fees.

So, this week we look at the opposing argument. Against Tuition Fees.

It can be argued that the best Cloud workers don’t need to go to University. Indeed many of them won’t because they can’t afford it, or won’t want to pay exorbitant fees.

But this does not necessarily mean that their potential won’t be realised.

Earlier this week we heard a story of a student who was considering applying for University (Marketing degree) but was wary of saddling herself with debt, she contacted a range of Marketing Consultancies to ask if she really did need a degree in Marketing. Here is part of the response that we found interesting from one Consultancy:

In our eyes, enthusiasm, teach-ability, experience and hard work would go a long way in our agency. You would not necessarily need a degree for a job with us.

Corporations are realising that talent and a degree do not always go hand in hand, as talent cannot always afford the process of getting a degree. So what do they do if they want to work in the cloud?

Firstly, salesforce.com themselves offer a number of free training tools, such as developer accounts, wide-ranging online training, and free social collaboration tools. These are good, practical and reliable training resources and should be utilised, regardless of a person’s background or current ability.

There are also loads of online courses from salesforce.com that are free and vast amounts of material that can be downloaded at a click of a button.

Secondly, on a more well-publicised scale you partake in a Youth Training Schemes:

In the UK, a one- or two-year course of training and work experience for unemployed school leavers aged 16 and 17, from 1989 provided by employer-led Training and Enterprise Councils at local levels and renamed Youth Training.

On the basis of a government promise of training places for all school leavers without jobs, social security cover was withdrawn. However, places have not always matched demand, leaving some school leavers in financial difficulties.

Opponents of youth training argue that it is a form of cheap forced labour, that it does not provide young people with the high-technology skills that will be needed in the future, and that it is underpaid.

Those that argue that it is a ‘form of cheap forced labour’ do not see the benefits to both Corporates and Individuals of the YTS scheme.

One organisation called ‘Landmark Training’ in London are running a similar scheme of their own. Some of their young people are even now working in the Cloud ecosystem:

In the current economic climate, with government cuts starting to bite and with youth unemployment hitting record levels, the work of Landmark Training is becoming ever more important. If we are to avoid another “lost generation”, it is essential for young people to have the opportunity to access employment. At Landmark, we work closely with employers, the community and young people to create programmes that will enable this to happen.

Through our Foundation Learning Programme and our Apprenticeships, we prepare young people for the world of work, giving them the skills that employers really want. We find work placements for all our Foundation Learners and employment opportunities for all our apprentices.

That is our mission and that is what we do very successfully.

Thirdly, apprenticeships.

Lord Sugar might not always give the most accurate portrayal of an Apprenticeship, but the basics are the same.

As employees, apprentices earn a wage and work alongside experienced staff to gain job-specific skills. Off the job, usually on a day-release basis, apprentices receive training to work towards nationally recognised qualifications. Anyone living in England, over 16 years-old and not in full-time education can apply.

Apprenticeships can take between one and four years to complete depending on the level of Apprenticeship, the apprentices’ ability and the industry sector.

Apprenticeships are open to all age groups above 16years-old whether you are just leaving school, have been working for years or are seeking to start a new career. You just need to be living in England and not taking part in full-time education.

There you have it. You don’t have to get into debt to get a career. In fact, in some instances you can be educated and get paid for it.

Increasing Tuition fees may not be the best idea, but this does not mean that Cloud Computing skills will suffer. Rather that alterative paths to employment will be sought and employers will need to adapt to not seeing as many degrees on the CV’s that land on their desks, but might have equally acceptable skills, taught and learnt away from a traditional educational establishment.

Please note that this blog post does not necessarily express the views of Resource on Demand or their team.

 


In favour of Tuition Fees?

Tuition Fees. Like them or loath them they’re now here, but what are the implications for the enterprise and more specifically, what will they mean for Cloud Computing?

Over the next two blog postings we’ll argue both sides of the coin.

To start with it’s the turn of those in favour of tuition fees.

In Favour

“The countries in the world in which universities make the biggest contribution to social mobility are those with the highest fees.” – Nick Boles, Conservative MP for Grantham and Stamford

Cloud Computing is not just on the cusp, but is happily galloping over the cusp of greatness. Apple has just launched their iCloud, media-savvy proof that cloud is now being used (effectively) and loved by the masses, by anyone with an iPhone, iPad or Apple computer. Cloud is now a trusted process for work and home alike.

This mass adoption will need increased infrastructure and further development, in order to sustain growth and securely manage both personal and enterprise accounts. This naturally needs a larger workforce than is currently available and will also need sustained investment in training.

The workforce should come through our colleges and Universities. There is a need for highly skilled minds to be trained in both the theory and application of Cloud Computing, and one such route for this would be through Higher Education.

Back in May, Theresa Durrant, Operations Director at Resource on Demand (ROD), said:

“Higher Education Institutions need to further their commercial partnerships with organisations and platforms in order to give under-graduates the edge in a crowded job market. Through offering modules in contemporary technology, such as cloud computing, graduates will enter the job market better equipped for the task in hand.”

“We are currently seeing graduates enter the job market with no certification at all, which is the bare minimum they would need to work with a platform such as salesforce.com. There is then additional training they need to undertake before they can begin to work, which we hope can be avoided in the future.”

There is need for the educational system to continue investing heavily in their students and this funding needs to come from tuition fees. Education costs money, but the results should be impressive.

In the US, where tuition fees are considered to be high, graduate entrepreneurs still account for thirty per cent of the growth in the economy.

Whilst we’re not after, specifically, entrepreneurial graduates; we are after a high calibre of students to be training in the intricacies of Cloud Computing, and many of these will have an entrepreneurial spirit, which will be needed to continue growing the cloud.

Yes there are other training methods, but the sharpest minds will need University to hone their skills and they will require the latest technology to train with. All of which costs money.

The cloud will reap the benefits in the next ten years, as will the graduates who went to University.

Do you agree of disagree with this?

Next week: Against Tuition Fees.

Please note that this blog post does not necessarily express the views of Resource on Demand or their team.