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Category: Cloud Article

Salesforce.com get friendly with Toyota

Earlier this year the CRM vendor announced plans to build ‘Toyota Friend’, a private social network for Toyota customers and their cars.

This week Toyota unveiled the soon-to-be-launched Prius PHV plug-in hybrid in Japan, and with this, Toyota made ‘Toyota Friend’ available for the first time.

This vehicle will launch in Japan on 30 January 2012 and one of the features being offered free of charge is:

“Toyota Friend: A proprietary social networking service that provides charging and service reminders via “tweet”-like alerts. It also enables communication amongst Prius PHV users.”

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise social messaging platform. Toyota Friend will connect Toyota customers with their cars, their dealership, and with Toyota.

Information that is expected to filter through the application include product and service data as well as maintenance tips. It is not a closed loop system, however, which could be key to marketers: customers can communicate to family, friends, and others through Twitter and Facebook. The service will also be accessible through smart phones, tablet PCs, and other advanced mobile devices.


Do.com – Chatter on Steriods

Back in September we blogged on the new offering from salesforce.com: do.com.  At that time no one really knew much about what it would do, although with some educated guess work many people, us included, thought that it might be linked to Manymoon, which salesforce.com acquired.

Yesterday Marc Benioff tweeted “Check it out www.do.com! Now live.”

Cue a flurry of people trying to access the site.  Sadly it’s currently invite only and even those who have requested invite codes don’t all have them yet, but no doubt these will be forthcoming in the next few weeks.  Beta invites being trickled out slowly are immensely popular, with Spotify being one tech-firm who have made this model work for them in recent years; but early reports of those who do have access are very positive.

“Do.com is for anyone and everyone,” says Sean Whiteley, Salesforce’s Senior Vice President, in an interview with RWW. “We’re calling this a prosumer application. It’s the closest thing to a consumer app we’ve ever done.”

In December 2010 salesforce.com purchased the open cloud platform Heroku. Then yesterday, Salesforce.com unleashed do.com, which would seem to be a Heroku-based service, but integrated with Gmail (and presumably Google Apps) and indeed Outlook.

The concept is a social-cloud task management and collaboration platform, aimed at corporate and personal users. Think Chatter on Steriods.

Techcrunch report that do.com allows small teams and individuals to manage task lists, organize projects, and capture notes. The app allows you to assign tasks to other users (non-Do users can be sent an email to join), and in joint tasks, users can comment on tasks, accept and reject assignments and more.

Do also serves as an Evernote-like application and allows you to take notes from within the app, and assign yourself tasks from parts of your notes.

As Salesforce says, the app is meant to be used for both everyday consumer, list management use as well as for small group use within a business. So you can use the app to plan a dinner party or coordinate a marketing launch. Once you have a number of different tasks with shared users, you’ll see a Chatter-like Activity Feed, with real-time alerts and access to any comments on specific tasks.

The app is available via a web-based HTML5 app, as well as an iOS app. Do will also be available in the Google Apps Marketplace, Salesforce App Exchange, Chrome Web Store and LinkedIn App Marketplace. Any actions in one of these apps will be synced across your Do account. And Do is integrates with Dropbox so you can share files within the application from the file sharing service.

Do is free for now but Salesforce says eventually it will be adding paid features such as administrative controls and customization. For now, Do is still in private beta but will be opening up to larger audience over next few weeks, and will eventually open to the public in late November.

“A lot of people have referred to [Do.com] as a social productivity app,” Whiteley goes on, “but really it’s the set of things that you need to manage task lists – it can be your own task lists, or ones you share with a group of others. You can organize small or big projects, at home or with life or at work. Plus there’s some utilities such as easily taking notes and having them on all your devices – the basic sets of things you need to get work done with other people.”

Here’s some screenshots:

 


In the clouds or on the ground?

Gartner’s latest Hype Cycle Report has been released and showed that the hype around has reached its highest levels to date this year.

The analyst firm claimed cloud computing is among the emerging technologies that have moved into the “Peak of Inflated Expectations” stage of the cycle of acceptance and adoption that it charts using a proprietary methodology.

The hype-cycle, tracks technologies’ trends from their conceptualisation, through the hype of them being the “next big thing”, through the valley of despair as they fail to live up to expectations, to a plateau of maturity whereby that technology is used for what it is designed within realistic expectations.

This diagram, shows the Hype Cycle for cloud computing and can help us predict how the technology will be perceived and acted upon in the future.

Jackie Fenn, vice president and Gartner fellow, said “computing remained among those technology areas attracting ongoing interest and activity, alongside social media and mobile.”

At Resource on Demand we follow these reports with great interest and believe that whilst there may be a ‘trough of disillusionment’, this will be short-lived, likely due a double-dip recession where firms will seek to gain value for money from their IT systems, leading to a likely take-up of cloud computing. Indeed it is quite likely that we are already on the ‘slope of enlightenment’, as cloud and web platforms become increasingly common place, especially in the light of iTunes launching iCloud.

What do you think? Is this report accurate? Are we heading into the trough or already on the slope of enlightenment?

Source: Gartner, Hype Cycle for Cloud Computing, 2011 David Mitchell Smith Publication Date: 27 July 2011 ID Number: G00214915 © 2011

 


Teamworking communications: a beginner’s guide

The good people at BizGene recently approached ROD, asking for our thoughts on online collaboration.  Our Operations Director, Theresa Durrant happily penned a few thoughts for them.

Here’s a snippet from that article:

“There are two sides to communications within a working team. One is technological – there are huge amounts of productivity tricks and tips which work now because we have the technology available which simply wouldn’t have happened a few years back. The second is the ‘soft skills’ side, the people element. Both are vital.

Collaborating over the Internet has expanded dramatically since someone first had the idea. It is possible and very desirable to allow people to work on files and projects simultaneously.”

To read the full article, including Theresa talking about Google Docs and Chatter, just click here.

 


Will the shortage of cloud architects lead to bad clouds?

David Linthicum writes a compelling piece in infoworld.com, suggesting that there seems to be more cloud construction projects than there is talent to support them.

He writes:

The demand has exploded for those who understand how to build clouds. However, you have pretty much the same number of cloud-experienced architects being chased by an increasing number of talent seekers. Something has to give, and that will be quality and innovation as organizations settle for what they can get versus what they need.

You can read his article in its entirety here.  What do you think?  Does demand outweigh the talent available?  Will something give?  Is David right?


Can we speak the new language of the cloud?

ROD was recently approached by the good people at Cloud Pro, who wanted our thoughts on how quickly people are adapting to new technologies like Cloud Computing.  Here’s a snippet of the article and the link to the full piece on their website.

Can we speak the new language of the cloud?

Cloud computing has created the need for a new vocabulary – and new languages. How quickly are we adapting to this new way of working?

It is perhaps no surprise that the ‘utopian’ world of cloud computing should throw up new set of programming languages. A new lingua franca was inevitable as software developers came to collude inside the fresh pastures of the cloud computing cloudscape with its untapped possibilities.

While cloud vendors have sought to pacify us with suggestions that software development methodologies and core technology principles translate ‘seamlessly’ to the cloud; the reality is that a whole range of new languages and systems tools has come to be and, as yet, not everybody speaks fluently in these new tongues.

Comparatively new names including Cassandra, Voldemort, Puppet, Chef, Map Reduce and Hadoop are starting to define the skill sets that by which we measure cloud competency at the individual coder level. So has the IT recruitment industry found itself on a blind curve heading downhill faster than it can manage? Furthermore, have programmers themselves recognised the new skills topography they will need to navigate – and what are they doing about it?

Back to school?

At the individual level, software application developers are of course responsible for their own skill sets. As such, they can take it upon themselves to ‘train up’ for the cloud by using online training tools and resources if they wish. However in practice, not every developer will choose to augment his skills, so inequalities in the programmer job market have become more pronounced.

“One thing we have always noticed as cloud recruitment specialists is that there are truly excellent programmers who excel at everything they do; and then there are average programmers who ‘just about get by’ and are sometimes carried along by other members of the team. But, crucially, when it comes to the cloud, this disparity is magnified and there is an even greater wedge between the two tiers,” said Theresa Durrant, operations director of cloud-specialist recruitment consultancy Resource On Demand Limited.

“We typically work for large global IT consultancy brands and our clients are becoming very demanding when it comes to skill sets for the cloud. This issue needs to be highlighted right the way back to the student level, or we risk the uncertainties of a job market suffering from a dearth of core skills. Aberdeen University has apparently started to offer MSc/PgDip in ‘Cloud Computing’, but this is a mere drop in the ocean in terms of what is needed,” added Durrant.

To continue reading this article on the Channel Pro website, please click here.

 


Universities Encouraged to Embrace Emerging Technologies

Resource on Demand, today sent out a press release encouraging Universities to embrace emerging technologies, like cloud computing.

You can read our press release below…

(London, UK) Leading cloud recruitment firm, Resource on Demand, is encouraging universities to introduce industry-recognised modules in a bid to increase the employability of graduates.

Theresa Durrant, Operations Director at Resource on Demand (ROD), said:

“Higher Education Institutions need to further their commercial partnerships with organisations and platforms in order to give under-graduates the edge in a crowded job market. Through offering modules in contemporary technology, such as cloud computing, graduates will enter the job market better equipped for the task in hand.”

From September 2012, universities in England will be allowed to raise tuition fees up to £9,000 per year and ROD are arguing that this presents a great opportunity for Universities to invest in emerging technology markets.

Theresa Durrant and ROD, are pioneers in the cloud recruitment market and are blazing the way for graduate opportunities, she said:

“We are currently seeing graduates enter the job market with no certification at all, which is the bare minimum they would need to work with a platform such as salesforce.com.  There is then additional training they need to undertake before they can begin to work, which we hope can be avoided in the future.”

One of the few universities to embrace Cloud Computing is Aberdeen University who offer a MSc/PgDip in ‘Cloud Computing’, but ROD is encouraging places like Aberdeen to expand their offering.

Theresa Durrant added:

“Universities can use recruitment companies, like ROD, to gauge the direction that technology is moving in, and adjust their courses accordingly – at the moment recruiters tend to be a dirty word – but we believe there is a strong partnership that if forged could help graduates, Universities and the job market.”

Lee Durrant, ROD MD, said:

“Our suggestion is that Universities take advantage of the free tools that salesforce.com offer, such as developer accounts, wide-ranging online training, and free social collaboration tools.  The culmination of this is the student undergoing the certification process as an integral part of their course and leaving University with usable and employable skills. Providing a vocational and work experience led qualification that meets both the industry and direct company employment needs.”

ROD launched in Feb 2009, and are now recognised as a leading light in the Cloud eco-system.  They were one of the first UK recruitment companies to focus purely on Salesforce.com and Cloud recruitment.

 


Online Professional Networks: Part Two

In a recent blog post, we spoke about the huge growth that is currently occuring in the Online Professional Network sphere.  Fuelled by reports that LinkedIn and Viadeo are set to go public.

In Part One of this blog mini-series, we detailed the stats of LinkedIn with their rather nice infographic.  This time round we’re focusing on Viadeo, who are rapidly gaining ground on Linkedin, having opened an office on Linkedin’s doorstep in San Francisco and who claim they are number one in Europe – being as they are a French company.

While the tech press tends to concentrate on LinkedIn, its rival has a substantial audience in a number of regions, as this infographic shows.

To put this in some context, LinkedIn boasts over 90 million members worldwide, including 20 million in Europe. While Viadeo is sitting at just over a third of the total users if we go by LinkedIn’s figures, we read that Viadeo stands by its claim of being number one in Europe and questions LinkedIn’s numbers.

Either way, France-based Viadeo is targeting developing markets for further growth. As the graphic shows, it sees significant potential in Asia and is set to open offices soon in Russia and Brazil.

Thenextweb.com report that Just weeks after LinkedIn filed to go public, it appears that rival social network for professionals Viadeo is thinking of heading in the same direction.

AFP reports that the company is “Studying the possibility” of an Initial Public Offering. Although the company doesn’t appear to be rushing into a decision, Dan Serfaty, co-founder of Viadeo, is quoted as saying “We’ve existed for five years, we have the size, we are credible. In terms of images and resources, it could be interesting,”

The Paris-based company isn’t yet even sure which stockmarket it might float on, considering emerging markets as one possibility. “The question arises of where we would do our IPO, in France or not. We’re number one in France, Italy, Spain, and in countries like China, Mexico, India and Brazil.” Serafty told AFP. “It could be that we would seek a listing on the stock exchange in an emerging market, because it would allow us to position ourselves as a social network in these countries.”

Demand Media and LinkedIn have kicked off a renewed appetite for tech IPOs this year. Zynga, Groupon and Facebook are all thought to be considering going public in the next couple of years. It looks like we can now add Viadeo to the list too.

 

 

Click here to see the full size version on thenextweb.com.


ROD warns of Cloud plateau

In a press release sent out today, our Managing Director Lee Durrant warned of the need for increased numbers undergoing training with organisations like salesforce.com.

He warned that if more people don’t get certified, then we risk a ‘plateau’ in this vibrant and blossoming sector.

If we can help you get trained, or if you have the skills and are looking for a role please visit our jobs or training pages.

Press release:

Cloud Computing Plateau on the Horizon

(London, UK) Leading cloud recruitment firm, Resource on Demand, is warning of a plateau in the adoption of cloud computing, as the supply of trained Consultants and Developers drops by a staggering 139%.

Recent studies carried out by Resource on Demand show that although there is an increase in the number of companies adopting cloud technology, the UK is now suffering from a shortage of certified and experienced candidates.

This huge drop is mismatched by an increase in vacancies from Cloud partners and Independent Software Vendors, which has risen by 39% over the last twelve months, despite the economic downturn.

Resource on Demand MD, Lee Durrant, said:

“There is a concern that the cloud computing market could plateau, despite the Cloud entering the mainstream, and we are now experiencing a shortage of trained workers who are able to implement this technology.

This shortage has the potential to halt the momentum that Cloud Computing has amassed, which could be critical to the growth of this sector.”

Durrant believes that more needs to be done to bring people into the Cloud eco-system, with the key being affordable training and certification. One possible solution he suggests is training graduates in services such as salesforce.com, so that they are able to put their skills to use in a market where demand for them is high.

He adds:

“It is predicted that Cloud spending will approach US$100 Billion By 2014 in SME’s alone. So there are huge opportunities for those willing to be trained and certified in Cloud Computing.

I would urge gradates, untrained developers and I.T. consultants to get certified and enter into the Cloud.”

ROD launched in Feb 2009, and is now recognised as a leading light in the Cloud eco-system. They were one of the first UK recruitment companies to focus purely on Salesforce.com and Cloud recruitment.


Creating a Common Cloud

On October 28th the BBC News reported that seventy firms have recently joined together to create the ‘Open Data Alliance Centre’ in order to push for “unified standards” across the technology cloud.

“The Alliance’s Cloud 2015 vision is aimed at creating a federated cloud where common standards will be laid down for those in the hardware and software arena.”

The catalyst for this body is the fact that the number of people using services online is expected to explode within the next few years and something must help cope with this increase. It will also assist keeping up to speed with the constant fast change in equipment, “The advancement of technology is growing at such a rapid pace where we have gone from a PC to a laptop to a netbook to a tablet in the space of not very many years,” said Marvin Wheeler, Alliance chairman and chief strategist for cloud services provider Terremark.”

Sounds like a cloud boom is forecast. Are you ready for it?