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Social Success from salesforce.com

Salesforce.com really are the company that keeps on giving. Just a few weeks into 2012 and they’re already announcing ‘The Social Success’ resource site ‘to help you social power your business.’

Well, we all know that social is both the present and the future, so here’s what to expect from The Social Success:

:: Ideas, advice and best practice on social media for sales, marketing, customer service and beyond

:: Expert interviews, Dreamforce Takeaways, and social round-ups from around the web

:: Lots of statistics, expert quotes and further resources…

If this sounds like something you would like, just click here and download your copy of ‘The Social-Powered Enterprise eBook’.

 


Dreamforce 2010 review

Last week, the cloud computing event of the year hit San Francisco with a mighty force and as a company with more than a passing interest in Salesforce.com, Dreamforce was of huge interest to us (we watched online along with a host of other people.)

Thousands of people joined together to innovatively learn about the future of computing and how it can successfully transfer their business into this new era of the second cloud. Through connecting with others, inspirational talks and practical seminars, Dreamforce aimed to provide the complete package to get your company ahead of the game.

Undoubtedly a highlight of the conference was the networking opportunities (for those who were there), with over 20,000 like-minded people; Dreamforce was the perfecting hunting ground for forging new, long-lasting friendships and business relationships.

This year the Dreamforce App was introduced which made networking more effective and concentrated. By updating you attendee profile on the App, conference goers were able to meet, greet and gain information from people specialising in specific topic areas of interest. After all, Dreamforce is about community innovation and so building exciting business relationships was central to the conference.

Bill Clinton joined to tell of his experience at being a president in changing times. He gave insight into his views on globalisation and the worlds growing independence. Having led a country into enormous economic growth and prosperity, Bills inspirational talk gave vision and also practical application theory leaving us with plenty to chew on and consider implementing back in our own company. Whatever your background, this presentation gave us all something to think about.

Then Dreamforce got practical. With over thirty hands on workshops, from ‘Have It Your Way: Customize Your Org to Fit Your Business’ to ‘Driving Collaboration with Chatter,’ there was a program to suit every need and answer every question. The sessions encompassed the most up to date information as well as workable strategies and tips for your business, in order that you were enabled to leave with the relevant skills needed for moving forward.

Finally, Stevie Wonder, the man who is practically the definition of success, topped everything off by performing some of his most famous songs at the Global Gala getting everyone to their feet dancing and singing along – if you were there anyway.

All in all, a very successful time seemed to be had by all and we most certainly came away (virtually) with lots to think about and lots to mull over.


Chatter: How good is it really?

It’s now four months since salesforce.com announced the private beta launch of Chatter and many people have been experimenting with their new Cloud Collaboration tool, so how good is Chatter, really?

Chatter was hailed as revolutionary when it was unveiled at Dreamforce in November 2009.

Salesforce.com describe Chatter as a collaboration tool that allows you to stay on top of what’s happening in your company with real-time updates on people and groups, important documents, and your top deals and accounts.

After playing, experimenting and testing Chatter, it wouldn’t be unjustified to describe it as a game changer, through allowing you to connect with co-workers, projects and accounts in a way that increases productivity and inter-work efficiency.

Imagine being able to see what colleagues are working on, being able to answer their questions within Chatter without your inbox being bombarded with ‘request emails’, only reading and contributing your thoughts to relevant topics and all in a Facebook style with short updates and then follow-up comments (which also allows attachments.) This is the future of real-time collaboration and it comes in the shape of Chatter.

The initial concern was that it was another communication tool that would distract from tangible work; however anecdotal evidence and first-hand experience is that your inbox will begin to get quieter, whilst your productivity and input from colleagues will increase.

Marc Benioff said that: “We are in the era of Cloud 2, where social networking use has surpassed e-mail, Facebook and YouTube use have outpaced search, and new mobile devices like the iPad are creating entirely new ways to interact with information”.

You shouldn’t embrace Cloud 2 because it’s the new buzzword, you should embrace it because it will benefit your business.