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IoT improves customer retention

It is predicted that within the next five years, we can expect to see between 30 and 75 billion things connected to the internet. Companies such as Salesforce are seizing the opportunity to use the Internet of Things (IoT) to improve their customer retention, through business intelligence and data science.

By taking the data that is generated from IoT, companies can analyse their customer data to improve the effectiveness of their customer service team, improving workflow, customer interactions and response times. Yet despite technology enabling us to automate almost all parts of the client – customer relationship, there is still a deep seated need for human interaction, and well trained customer service agents will remain at the very heart of businesses.

 

IoT Customer Retention