/Salesforce Platform Manager Career
Salesforce Platform Manager Career 2024-03-27T13:59:29+00:00

The Ultimate Guide to a Career as a Salesforce Platform Manager


In today’s digital landscape where businesses are constantly seeking innovative ways to enhance customer relationships and streamline operations, Salesforce is revolutionising the way businesses manage their customer data and interactions.

Salesforce is the world’s leading customer relationship management (CRM) software solution for sales, service, marketing and much more. With diverse career paths, excellent opportunity for progression and competitive salaries, there is a role in Salesforce to suit all.

Depending on your experience and skills, there is a role for you with Salesforce and we are here to help you find it. In this guide, we’ll introduce what a Salesforce Platform Manager is, the roles and responsibilities of a Platform Manager and qualities employers look for when hiring for this job role.

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What is a Salesforce Platform Manager?

A Salesforce Platform Manager is a strategic role within the Salesforce ecosystem responsible for overseeing the implementation, maintenance and optimisation of Salesforce platforms within an organisation. They will manage a large team, often made up of multiple Salesforce Administrators, Salesforce Developers and Salesforce Business Analysts.

The Salesforce Platform Manager is the face of the Salesforce platform to the business, responsible for the overall management of the platform. The Salesforce Platform Manager leads projects, gathers requirements, designs solutions, and implements configurations on the Salesforce platform. They also develop methodology and best practices for the different Salesforce teams in a business and manage the Salesforce roadmap and all future platform initiatives.

What does a Salesforce Platform Manager do?

The Salesforce Platform Manager role is found in companies with large instances of Salesforce, and it is the responsibility of the Platform Manager to be the face of the Salesforce platform to the business. They are responsible for defining and delivering all ongoing Salesforce enhancements and projects, as well as the overall management of the platform and collaboration with multiple teams.

Typical Salesforce Platform Manager tasks might include managing the Salesforce roadmap, planning all future platform initiatives, delegating tasks to Salesforce teams, monitoring new platform releases as well as managing stakeholder relationships. They stay updated on new Salesforce releases and features to identify opportunities for enhancing the Salesforce platform.

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Why is a Salesforce Platform Manager role so interesting?

There are many advantages to a career as a Salesforce Platform Manager, making it an attractive career choice for individuals with an interest in Salesforce technology and CRM administration.

The role of a Salesforce Platform Manager is wonderfully diverse, involving aspects of system administration, configuration, data management, user training and strategic planning for future platform initiatives. This variety ensures the role is engaging and allows Salesforce professionals to continuously develop new skills.

This brings us to another reason why the Platform Manager role is so interesting. Salesforce is a dynamic platform that regularly releases updates, new features and enhancements that create plenty of opportunity for progression within the Salesforce ecosystem. As a Salesforce Platform Manager, you’ll have the opportunity for continuous learning and skill development.

Overall, the Salesforce Platform Manager role offers a rewarding career path with opportunities for growth, learning and making a tangible impact on business outcomes.

How to land a Salesforce Platform Manager role?

First and foremost, gaining hands-on experience on the Salesforce platform is essential for a career as a Salesforce Platform Manager as the best candidates for this role will have superb customer focus and a good understanding of user experience.

Showing dedication to continuous learning and self-development by gaining relevant Salesforce certifications (such as Salesforce Administrator, Salesforce Developer and Salesforce Architect certifications) is also a necessity for becoming a Salesforce Platform Manager.

Key qualities a Salesforce Platform Manager must have include project management skills in order to manage multiple Salesforce teams and prioritise tasks to meet deadlines, and strong communication skills in order to delegate tasks and maintain a close understanding of workloads being distributed.

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What does progression look like for a Salesforce Platform Manager?

The Salesforce Platform Manager role is not an entry level position. Often, Salesforce Platform Managers come from more ‘beginner friendly’ roles such as the Salesforce Administrator position, focussing on system configuration, user support and other administration tasks. Once the talent has gained knowledge and experience on the platform, they may choose to progress into a specialised role within the Salesforce ecosystem or a management role depending on their interests.

In terms of progression opportunities, experienced Salesforce Platform Managers have several avenues to choose from, but this can vary depending on the structure of the organisation and the individuals career aspirations. Some may fit into senior Salesforce Platform Manager roles, taking on more responsibilities involving planning and leadership in platform initiatives. Platform Managers can also specialise in specific domains such as Sales Cloud, Service Cloud or Marketing Cloud.

Salary expectations for a Salesforce Platform Manager

As a whole, the Salesforce platform offers careers with a very competitive salary range. Salaries for Salesforce Platform Managers in the UK can vary depending on factors such as location, level of experience, industry, and the size of the organisation.

Mid-level Salesforce Platform Managers with a few years of experience and some Salesforce certifications can expect a salary ranging from £40k to £60k per year whereas senior-level Platform Managers with extensive experience can earn upwards of £60k to £100k or more per year.

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