If you are reading this, you are clearly considering a career within technology and specifically working within marketing automation. Resource On Demand are an IT specialist recruitment agency, who specialise in placing marketing automation professionals. Here at ROD we work with various marketing automation consulting partners and end-users, so we know first hand what skills they are looking for within their marketing automation positions. But, if like many you are left wondering where to begin, then read on.
There are various marketing automation platforms to choose from, such as Marketo, ExactTarget, Eloqua and Pardot.
Where to start
Marketing automation specialists usually start out in email marketing, putting together email marketing campaigns using HTML. From there they will usually progress into an administration role, configuring the software platform and then have the option to progress to being a consultant or being more technically hands-on.
What are the key accountabilities?
Marketing Automation Administrators jobs vary from company to company, also dependent on the platform you use, but the common responsibilities include:
- Develop a complete understanding of the Marketing Automation Lead Management system and B2B marketing industry best practices
- Build a sales funnel, which will include lead generation and lead nurturing
- Evaluate customer business requirements and needs
- Define mutual customer success agreement
- Serve as a marketing automation coach and trusted advisor to valued customers
- Provide on-going best practices advice
What skills are required?
To be a Marketing Automation Administrator you need to be good with people, logical, able to prioritise work loads, analytical, have good problem solving skills, strong computing skills and basic knowledge of a particular marketing automation platform.
To certify or not to certify?
There are many different certifications in which can take dependent on the marketing automation platform you decide to specialise in. Certification examples include: Pardot Specialist; Pardot Consultant; Marketo Certified.
If you are looking to take your certification, then take a look at our resources section on our website, to find exam study guides and tips on how to prepare for them.
Looking for a job as a Marketing Automation Administrator?
We have a number of roles for Marketing Automation Administrators. We would be happy to talk to you about your needs and then introduce you to some clients, who we feel would suit you. Just phone us on 020 8123 7769 or email us: firstname.lastname@example.org and one of our team will be happy to help.