What’s hot on the watchlist?

Waiting for the CRM Watchlist to be published is a bit like waiting for a new book CRMrelease by your favourite author. Settling back with a good cup of tea (yes it is ‘dry January’ after all) with excitement and anticipation to see what is happening with our much loved characters…and if there might be some new ones!

The CRM Watchlist is about the technologies and providers that have had a significant impact during the preceding twelve months and those that are likely to still be striving high over the next two years. To skip the preamble from Paul Greenberg, here are the key parts to his article. First up we list the significant trends that surfaced from the Watchlist survey:

The Leavers:  

Paul said “The CRM suites looking to fall out of flavour are Oracle CX, SAP CEC solution portfolio and platform, Salesforce Customer Success Platforms. Only Microsoft still sells a complete suite as a CRM suite as its flagship.

On The Up:

Paul said “A very significant number of entries classified themselves as masters of data science. Several of them proved their case. Big data and analytics were a huge part of this year’s Watchlist submissions, ranging from what the company does for a living to a service they offer to a component of their platform or application suite.


Paul said “On the downside, in the discussion on culture, there was a surprisingly large number of submissions that never even mentioned giving back to the community or corporate giving. But of course many, to their credit, did. To be blunt, how can that not be a top of mind part of your culture — whether a big or small company?

Customer Is King:

Paul said “Customer engagement (meaning an explicit mention of it) was a noticeable theme, but not as dominant as expected. That said, other permutations of it, like CX or specific technologies like customer engagement analytics, were everywhere. It was a reflection of how nascent this booming market is.”

Not Quite The Look Of Love:

Paul said “This year, there have been more major management changes, moves into new markets, and rebranding efforts than ever before, creating a lot of “impact uncertainty” in otherwise very good companies.

And the CRM Watchlist 2015 Awards go to: 

Lifetime Achievement Award:

CRM Magazine

Elite Vendors (in alphabetical order):

Microsoft, PROS, Salesforce.com


Adobe, Blackbaud, Callidus Cloud, Coveo, Gigya, Infusionsoft, InsideView,  Lithium, Medallia, NetSuite, NICE, Oracle, Outmarket, Pitney Bowes, SAP, SAS, Thunderhead, Totango, Verint and Xactly

Honorable Mentions: 

Act-On, Five9, Freshdesk, Hubspot, Infer, Infor, Jive, Moxie,  SAVO, SugarCRM and Vlocity

Elite Consulting Groups / Systems Integrators (in alphabetical order)

Ernst and Young Advisory

Consulting Groups / Systems Integrators: 

Accenture, The Pedowitz Group

Honorable Mention:

ITC Infotech

Companies to Watch / Rookies of the Year:

Vlocity, Kitewheel (tie)