Looking for a career in a growing market?
Digital marketing / marketing automation could be just the ticket. According to recent surveys the digital marketing industry is now 11 times bigger than it was back in 2011 and it’s growth is not expected to slow down any time soon. And of all the marketing automation users surveyed, a staggering 91% said digital marketing was very important in the overall success of their marketing automation campaigns.
What is Digital Marketing / Marketing Automation?
Marketing Automation is the use of technology platforms to deliver marketing solutions / campaigns to a targeted audience via various marketing channels. It is designed to generate high level leads and through workflows and automated processes manage the customers engagement to generate sales opportunities, through a process called lead nurturing.
Want to know where to get started?
There are several routes you can take to get into digital marketing / marketing automation, but it is best to get experience working within a marketing department, particularly with email marketing, or content management. This will provide you with the opportunity to see complex automation up close and understand how marketing works across a variety of channels.
You should also consider trying to get ‘hands-on’ skills with one or more of the following digital marketing platforms, such as Marketo, Eloqua, Adobe Campaign (Neolane) and Salesforce Marketing Cloud (Exacttarget) (Pardot).
If you want to know more, we have an excellent selection of career Pathways, that provides detailed information on your route to entry into the world of digital marketing, including a handy marketing automation glossary. Alternatively our digital marketing recruitment consultants are on hand to answer any other questions you may have.