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Online Professional Networks: Part One

Great things are afoot as Professional Online Networks (LinkedIn, Viadeo, Xing) open new offices, break new growth barriers and generally seem to be entering into a season of growth.

After observing this, we thought it would be interesting to explore this further, so we ran a poll on our website were we asked:

How many Professional Online Networks are you part of?
The results were surprising:
5 or more (31%)
1 (27%)
2 (25%)
3 (13%)
4 (4%)

This shows that a third of visitors to our website are members of five or more professional online networks – not including social sites like Facebook.

LinkedIn, widely regarded as the number one Professional Online Network, has recently announced that it has finally reached a major milestone: 100 million users and counting.

The company, founded in December 2002 and launched in May 2003, reached profitability fairly soon, and its growth has been accelerating over the past few years. It took LinkedIn six years to reach 50 million users, but it only took a year and a half for the business social network to double that number. LinkedIn hit 85 million members in October 2010 and revealed that it had more than 90 million users when it filed to go public earlier this year. LinkedIn is now adding one new member per second.

To celebrate its new achievement, the LinkedIn team has released an infographic breaking down its growth and its overall membership. It comes with several interesting tidbits of information on who uses LinkedIn and even when they use it.

Here are some of the most intriguing stats from LinkedIn’s infographic:

  • 56% of LinkedIn’s users are outside of the United States. LinkedIn is experiencing its fastest growth internationally.
  • LinkedIn’s fastest-growing country is Brazil, with 428% growth year-over-year. Brazil is followed by Mexico, India and France.
  • The height of LinkedIn activity happens during the workday, peaking at around noon. Mobile usage, on the other hand, typically peaks around 8:00 p.m.
  • There are almost 1 million teachers on LinkedIn; 20% of the site’s users work in the service sector, while 9% work in finance and another 9% are in the high-tech industry.

For most of its 7-plus years of existence, LinkedIn has dominated its niche of social business users. The result is a valuation nearing $3 billion and 5.5 billion monthly pageviews. While it’s no Facebook, we bet most people would love to be in LinkedIn founder Reid Hoffman’s shoes right now.

We’ve included LinkedIn’s infographic for your viewing pleasure.

You can also connect with ROD on LinkedIn

In our next blog post we’ll focus on French firm Viadeo, who are making waves in San Francisco.


Why pay to use an external consultant when we can self implement…?

…is a question often asked by those businesses new to salesforce.com.

The simple answer is “You do not have to, you can self implement if you wish”

It is true that companies have the option to self implement salesforce.com, however the reality is often that the required skills and knowledge do not exist internally within the business to make the right initial decisions about the system set-up. Extreme care should be taken when making initial system set up decisions as this hugely affects the value achievable from using salesforce.com.

Salesforce.com is extremely powerful and can greatly benefit business of all shapes and sizes, however the set up decisions made in the first few hours of use will have a great affect on that value. New salesforce.com users will have a much more successful time with salesforce.com if they consult a knowledgeable, experienced consultancy in getting the right foundation in place from day one.

We’d love to know what you think and what your experience has been. Either leave a comment below and/or vote using the poll to the right.