Whether you are a company that has recently implemented a marketing automation platform or you are starting to look at implementing one, this blog will help to highlight the 3 key roles that go into making a successful marketing automation team.
As a creative person, a Content Manager will create and edit content to post out to the companies networking platforms.
Content Managers are responsible for creating data-driven strategies that have the ability to engage with customers and potential leads. To be suitable for a Content Manager job, an individual must possess the following skills and experience:
- Must be creative, able to interpret business goals and objectives and have strong writing skills
- Hands-on content management software experience
- Experience working with CRM tools
Marketing Operations Manager
This person is extremely essential to the team and will be developing insights and making recommendations on areas for optimisation.
Marketing Operations Managers are responsible for setting up integrations and workflows. Plus, they will be conducting complex data analyses that will be used to improve existing systems and processes. To be suitable for this position it is essential that they have the following skills and experience:
- Marketing automation experience
- Project management skills
- Implementation experience
- They must also be highly organised and have excellent communication skills
Interested in becoming a Marketing Operations Manager, see our pathways guide here.
A Nurturing Manager is creative and able to implement processes. They will be developing and driving the companies online lead nurturing programs. This role is key as ‘86% of marketers said that marketing automation improved nurturing’ (stat from eMarketer).
Nurturing Managers responsibilities will include optimising the lead funnel and managing the day-to-day marketing operations. With their experience they will also be developing and carrying out effective lead management strategies to enhance conversion rates. To be suitable for this position it is essential that they have the following skills are experience:
- HTML / CSS experience
- Experience developing lead generation programs
- Previous inbound marketing experience
- Excellent at building relationships and able to set the standard for content
If you have not yet implemented a marketing automation system within your business and are struggling to make a choice over which platform is the best to choose, read one of our previous blog on helping you to make the right marketing automation choice.