Tim Anderson is a highly regarded freelance Technology journalist, he was in attendance at Cloudforce 2010 and put together this article, of which the rest can be found on his Technology blog ITwriting.com…
“I’m attending the Cloudforce conference inwidel London to catch up on what’s new with the Salesforce.com platform.
CEO Marc Benioff was on good form, with a fun slide in his keynote presentation saying “Beware of the false cloud” – this was a jab at private clouds which he considers lack the advantages of a multi-tenanted public cloud platform like, you know, Salesforce.com. He has some justification – operating your own cloud is clearly a significant IT burden to carry – but that is the price of freedom. His company continues to report impressive growth. The theme this year is Salesforce.com Chatter, a Twitter-like service embedded into the platform, for which there are just-announced mobile clients (Apple iOS, Blackberry, Android coming) as well as integration with the web UI and programmable platform.
Chatter is reducing email usage for adopters, apparently; Benioff says by 40% in his own company. Another of its advantages (aside from general social media goodness) is that users cannot attach documents directly, but only links to documents – pass by reference not by value – which is a better approach to collaboration. Of course you can do this in emails as well, but people habitually do not. It makes you think – maybe the likes of Outlook should do this by default, saving no end of space in corporate mailboxes. Or perhaps we should just use Chatter instead.”
To read the rest of this article, please visit Tim’s blog.
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