Lack of engagement has been a significant problem for employers for some time now. For years, business leaders have struggled to capture the full attention of their staff members in every industry, including the Salesforce landscape.
When employees aren’t engaged, they’re often not as happy at work, which leads to poor morale. Disengaged employees also have less productivity, more workplace mistakes, and an increased desire to seek out alternative forms of employment.
While, during the pandemic, the shift to remote work and a change in workplace environments prompted a slight increase in engagement in certain parts of the world, disengagement is once again on the rise.
Figuring out how to tackle disengagement in the Salesforce team post-pandemic is crucial to business leaders hoping to upgrade performance and avoid the rising threat of the great resignation.
So, where can you begin?
1. Commit to Constant Recognition
Your Salesforce staff, just like any other employee, will be more likely to engage with the workplace when they feel their hard work is being recognised.
While benefits and rewards are an excellent way to demonstrate your appreciation of your team, you can still show recognition with a limited post-pandemic budget. Around 80% of employees say they value a direct “thank you” for their work more than a gift.
The best way to ensure you’re delivering the kind of feedback your employees need to stay engaged and motivated is to talk to them. Some people prefer a message sent over email or private message, while others will enjoy having their hard work mentioned in front of the rest of the team.
Adjusting your recognition strategy to suit each member of staff shows you respect the preferences of the people of your team.
2. Build Team Relationships
Salesforce employees often spend a lot of time on the backend of the business, working behind a computer screen. In today’s changing workplace, you may even have members of staff working primarily from home. This makes it easier to overlook employees who aren’t always present in the office.
When your staff members are isolated from the rest of the team, they may have a higher level of focus, but their engagement levels will often begin to suffer. Studies constantly prove that positive relationships between team members in the workplace lead to better productivity and business outcomes and reduced turnover.
The good news for business leaders is you can continue to develop connections between your staff, even if you’re investing in a remote working strategy. Regular group video meetings can build rapport between team members, and they give you a chance to share information with all employees at once so they don’t feel left out.
Playing games online or in-person as a regular bonding event is another great strategy. Or you can simply create a “chat” channel on your workplace collaboration tool where people can discuss non-work-related topics.
3. Offer Opportunities for Growth
Around 94% of employees say they would stay at a workplace for longer when given learning opportunities. Staff members from any industry will always be more engaged by an employer who seems invested in their growth and development.
However, Salesforce employees are likely to be more engaged by growth than most. Salesforce staff members are part of a constantly evolving ecosystem of tools and technology. To stay ahead of the curve in their career, they need access to the latest learning tools, Trailhead certification courses, and even community events.
Committing to helping your Salesforce employees develop their skills over time will show you’re invested in their success. You can even sit down with your employee for a discussion about their goals and plan out the kinds of courses you’re going to help them take to reach those targets.
Not only does supporting growth make your team happier, but it ensures you can leverage the benefits of a more skilled team member too.
4. Stay Flexible
During the last couple of years, many technology-focused employees have discovered the benefits of remote work. Salesforce staff members can leverage time away from the office to improve their focus when dealing with complex tasks. In some cases, this even leads to higher productivity.
While your team members might want the option to return to work occasionally for a better work/life balance, there’s a good chance they’ll also be looking for opportunities to maintain a somewhat flexible schedule. With this in mind, think about how you can continue to adapt the workplace to suit your evolving professionals.
Flexible working hours and hybrid environments which allow Salesforce staff to move between the office and home for work can be extremely appealing. These strategies allow your employees to choose the environment for work that can make them more productive, engaged, and efficient every day. Offering flexible work also improves your chances of attracting future staff.
5. Ensure Transparency
Finally, ask any recruitment expert, and they’ll tell you the expectations of skilled professionals are changing in the post-pandemic era. Not only do your staff expect more flexible and remote working, but they also want more empathetic, respectful, and transparent employers.
If you want your people to be engaged by your business and committed to reaching your goals, then you need to give them a clear picture of what you’re aiming for. This means being transparent about your company’s vision, your actions, and the mission you’re on right now.
Holding regular staff meetings where you can discuss any changes in your company with your employees will be crucial for keeping everyone engaged in the years ahead. It’s also worth using these meetings as an opportunity for gaining feedback from staff.
Listening to your employees’ opinions on making the workplace more engaging will allow you to make meaningful changes, often with immediate results.
About Resource on Demand
Resource On Demand is Europe’s first specialist Salesforce Recruitment Company.
We assist innovative and disruptive organisations in growing their technology teams. Supporting companies to fill Cloud roles across the growing Salesforce.com suite of skills.
The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 Cloud professionals each year.
To find out how we can support you call us on 01322 272 532