Salesforce1 World Tour Review, inc does it again, with another fantastic event. The weather might have been against us, but with over 10,000 registered attendees, the Salesforce1 World Tour London, was the biggest event in the UK, yet. And, although it might not have been a headline act like Green Day, the pre-keynote warm-up show by gymnastic troupe ‘Spellbound’, was just as thrilling. COO, George Hu, kicked off his speech by discussing the growth of Salesforce1 World, that now sees it as the 7th largest software company in the world. We also saw how the Alzheimer’s Society is leveraging Salesforce in the fight against dementia. Hu, then went on to show us the new data centre being built at the heart of Europe, before moving onto the ‘Internet of Things’ being at the forefront of using technology to revolutionize customer relationships. Before finally settling on the hot topic of the day, Salesforce1.

The key message of the keynote, was how the Salesforce1 mobile platform, enables businesses to be run from a mobile phone. Whilst enabling those same businesses to rethink their customer relationships by creating communities and unique user journey experiences, gained from real knowledge of the customers activity within their networks.

They also went on to highlight some of the new features coming out in the next Salesforce1 release, such as; new connectors to windows browsers and blackberry. Even more functionality, like better offline access, the ability to drill down within reports and dashboards and better administrator customisation features, plus much much more.

Aside from the keynote speech, there was the usual mix of demonstrations taking place around the Expo, with the Developer Theatre bursting at the seams throughout the day. There was also the opportunity to get up close and personal with Salesforce1, and great hands-on sessions such as, the IDE workshop for Administrators.

And, if that was not enough to get your creative juices flowing, then the opportunity to network with like-minded people, seemed in even more abundance this year, as there appeared to be even more hosted events after the main expo. All-in-all, a great day had by many…and probably a few sore heads for a few!!!