As marketing automation specialist recruiters, we are noticing that more and more marketing cloud jobs seekers and professionals are getting more creative with their CVs. While this may seem like a great way to attract a potential hiring manager’s attention, is it really what employers want to see? If you are a designer or consultant, providing a creative CV is an excellent way to showcase your design skills. In this blog, we will take a look at the pros and cons of sending out both traditional and more elaborate, graphical CVs.
Being experimental with your CV can be a great way for job seekers and professionals to show off their creativity to hiring managers and potential employers. For example, by tailoring the graphical content of their CV to be relevant to their employer’s company or industry, these job seekers and professionals can demonstrate their employment aspirations while also showing their creative side. It is also worth noting that regular CVs have a tendency to look plain. Getting creative with your CV, be that in a physical or online form, will often make it stand out from a pile of regular resumes, helping you quickly get noticed by potential employers. With more and more competition for jobs, getting creative with their curriculum vitae could help to get ahead of the competition. Surely experimental and creative CVs are the way forward?
Unfortunately, standing out from the crowd is not always a good thing. Sometimes the reason your CV sticks out like a sore thumb is because it is too elaborate. Getting creative can be good, but it still needs to remain professional. An online infographic CV may sound like a great idea, but if it looks like your child made it in MS Paint it probably won’t get you very far. It has been known for employers to dislike creative CVs as they find that they distract them from the information they’re looking for. It may look nice, but, if a busy hiring manager can’t find the information they need in order to make an informed decision about hiring you quickly, they’ll likely discard your application. Curriculum vitaes that use a plain, traditional layout are often very simple, easy to read and to the point. This works in the favour of the job seeker as they briefly summarise nearly everything the employer needs to know about this particular applicant in a timely fashion.
We’d also like to suggest an alternate option. Submit a standard CV that will revert the hiring manager to your online CV. This allows you to submit the information required while also being able to express your creativity and show off your skills. This should be well within the remit of anyone who considers themselves a true marketing automation expert and should help you land the attention of more potential employers.