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High quality leads proves biggest challenge for businesses

Recent research shows that 61% of marketers faced with lead generation state that the biggest challenge in B2B is producing high-quality leads. Marketing automation is seen as a very important process to the complete achievement of marketing across various networks, with over 90% of marketers agreeing that their businesses have seen substantial growth as a result of it.

Business growth results in obtaining a greater amount of customer data. As B2B marketing strategies have become more complex, consumers themselves now have more options for services and products. Marketers have stated that the greatest advantage of using automation software is producing more high quality leads.

There are four key elements to generating high quality B2B leads using marketing automation, which Technology Advice have handily presented in this infographic below.