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Q3 in Marketing Automation Recruitment – The importance of consistency

“If you are persistent, you will get it. If you are consistent, you will keep it.”

I do not know about you, whether you work in recruitment or in any other job that involves delivering to new and existing clients on a regular basis, but I always find the beginning of a new Marketing Automationquarter a mixture of emotions. From being pleased with how I ended the last quarter, to the excitement and panic of what the next quarter is going to bring!

For Q3 in 2016 for the Marketing Automation & Digital team here at Resource On Demand Ltd, it is all about consistency for our existing clients and to our new clients that will be looking in the build up to the Christmas break.  In recruitment in general, but even more so in the niche technology space we work in here, consistency is the absolute be all and end all to clients and candidates.


Consistency is the difference of a long term relationship or a one off with any client. Produce consistent results with good quality candidates who fit the opportunity at hand, you have a long term client who will come to you with their needs every time. Failing that, you will find yourself on the ‘recruitment agency scrap heap’ and will only be used in an emergency or not at all!


I believe the consistency for candidates does not actually lie in finding the right opportunity every time, but in the honesty you give them. If you are struggling to find them a role, TELL THEM! Many of us have been on the other side of the fence and used a recruiter before. Being left in the dark, is just as bad, if not worse than not getting the role you went for! Be consistently honest with them, and you will have candidates that will not only come to you when looking for a job, but will also turn into clients when they look to recruit for their team!

Do you agree with consistency being the key? I would love to hear from you about other ingredients that are your essentials for success.

If you are looking for a new opportunity for yourself, or are looking to add Technology specialists to your team, then look no further than Resource On Demand. With a fantastic reputation in our niche markets, we can help you in any of the following:

  • Marketing Automation / Digital Marketing (Eloqua, Salesforce Marketing Cloud, Adobe Campaign, Marketo)
  • Salesforce.com
  • HCM (SAP, SuccessFactors, Workday)
  • Big Data and Business Intelligence

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Resource On Demand (ROD) is Europe’s first specialist Salesforce Recruitment Agency. They were founded in 2007 and are highly respected across the entire Salesforce ecosystem. Their specialist areas of recruitment include; Salesforce (SFDC); digital marketing and marketing automation technologies, which include Eloqua, Marketo, ExactTarget and Pardot; Human Capital Management (HCM) technologies such as Workday and SAP HCM and SuccessFactors. For more information contact ROD on rod@resourceondemand.com or on 020 8123 7769.