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Trends for 2012 and beyond

Big Data GraphIt is evidently clear that the IT world is changing. Along with cloud technology, the adoption of social media for organisations across the globe has seen a sharp upturn. But what does this all mean for IT as we know it. We take a look at an interview with Daryl Plummer, Managing VP and Gartner Fellow, for a recap on the predictions for 2012 and beyond.



  • We have seen a great deal of investment into social networks but it is predicted by 2014 the investor bubble may burst
  • By 2015, more than 30% of IT expenditure will be managed outside of the IT department budget
  • Up to 2015, we will continue to see more than 85% of companies lack the ability to effectively analyse data
  • By 2016, 40% of enterprises will require proof of independent security testing a precondition for cloud service providers

Here’s what Daryl Plummer had to say about social media and big data:

“There is lots of movement around cloud computing, social computing and mobile computing and the movement and growth of information. These phenomenon are changing the IT world as we know it.

Social networks has seen a lot of movement and has been a large area for investment. It was predicted that we would see the bubble burst for some of those investors into social networks by 2014. Social will have it’s ups and downs, but will continue to become a major issue for computing technology as computing and life becomes more social.

Also we will see some issues around security especially where the cloud and mobile access are on demand. By 2016, 40% of enterprises will make proof of independent security testing a precondition for using any type of cloud service. That idea really changes the landscape because all of a sudden cloud providers will have to start finding ways of having to get independent testing and certification in place, whereas today, there is very little of that going on. So this could mean a lot of changes coming along the horizon.

We also have the idea of Big Data, that is growing in the market place, where information is coming from many different sources. We now have more information hitting us on a regular basis, than we have the ability to analyse within our companies. To date we say that through 2015, more than 85% of Fortune 500 organisations will fail to effectively exploit Big Data for competitive advantage, which means they are going to have to figure it out. It is going to take them awhile to get competitive in using all that information about consumers, about products, about market and their business processes to good advantage for their companies.

And of course, there is the continued movement of money around organisations. As budgets are growing and shrinking in different parts of the company, one of Gartner’s predictions says that by 2015, 35% of enterprise IT expenditures will be managed outside of the IT department budget. That’s a big statement if you are in IT.

If you are thinking the IT department controls the money, we know that has been shifting suddenly over the years and now it is something that has become a major issue as a lot of CMO’s (Chief Marketing Officers) may wind up having a larger budget than CIO’s for IT expenditure. So these kinds of things are really changing the landscape for us and we are advising companies to keep an eye out for how these changes affect their strategies”.


 Image courtesy of http://www.freedigitalphotos.net
2012-07-26T11:00:58+00:00 Cloud Article, Social Media|