FinancialForce.com, the cloud applications company, today announced it has been named ‘Broad Brush Winner’ by CRM thought leader Paul Greenberg on the prestigious 2012 CRM Watchlist.
Greenberg is the author of the best-selling ‘CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers’ and is considered a thought leader in CRM.
He says: “There is no doubt about this one. FinancialForce.com has been a, if not the leader for back office financial applications for a long time… These guys have nailed a position as a Broad Brush winner because they provide the contemporary ancillary services that CRM practitioners need to make their offering stronger.”
The CRM Watchlist is highly regarded within the industry and is comprised of companies that Greenberg believes “we all should be paying serious attention to, regardless of size or revenue, because one way or the other they are going to make a difference in a customer-centric world — at least from the standpoint of technology and innovation in that area.”
This prestigious industry award comes on the heels of several significant accolades for FinancialForce.com in the last year, including being named a Red Herring Global 100 winner; earning a place in the Red Herring Top 100 North America; receiving a THINKstrategies Best of SaaS Showplace (BoSS) Award; being recognized as the Best Cloud Offering in the EuroCloud Awards; and being selected as finalists in the SIIA CODiE Awards.
“This has been a break-out year for our organization, topped off by our being honored with several notable industry awards,” said Jeremy Roche, CEO, FinancialForce.com. “We are excited about our growth and look forward to another successful year in 2012.”
FinancialForce.com are a cloud applications company who focus 100% on building business applications for Force.com, the world’s leading cloud computing platform from salesforce.com. Their applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). They serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. They are backed by two of the biggest and best players in the business, UNIT4 and salesforce.com.