The Ultimate Guide to a Career as a Salesforce Marketing Cloud Consultant
Salesforce is the world’s No.1 CRM platform with over 150,000 partners worldwide. The entirely cloud-based platform offers a diverse range of careers with competitive salaries and excellent career progression, to suit all levels of experience.
As more businesses shift their focus to a more digital workplace, the demand for Salesforce talent is growing and there is no better time to move to a career in Salesforce.
There are many different Salesforce job roles that work to optimise the Salesforce platform and Salesforce technologies for businesses including Service Cloud Consultant and Marketing Cloud Consultant roles.
If you’re considering a career in Salesforce or looking to take your Salesforce career to the next level, you’ll need to know what each job role involves to find your best fit.
What is a Salesforce Marketing Cloud Consultant?
A Salesforce Marketing Cloud Consultant is very similar to a Service Cloud Consultant but specifically for a business’ marketing department. They specialise in helping businesses leverage the capabilities of the Marketing Cloud platform to achieve their marketing objectives. The Marketing Cloud is a suite of digital marketing tools within the Salesforce platform designed to help businesses create and manage marketing campaigns including email, social media, mobile and web.
With their specialist expertise, Marketing Cloud Consultants can help drive business engagement and build strong customer relationships through effective marketing campaigns that generate leads, engage customers and drive revenue. They play a pivotal role in optimising customer journeys and will need to stay up to date with what new features are becoming available on the Marketing Cloud platform.
What does a Salesforce Marketing Consultant do?
A Salesforce Marketing Cloud Consultant will spend time working with stakeholders to understand marketing goals and design bespoke solutions for them on the Marketing Cloud platform. They may also help with the implementation and configuration of the platform as well as training its’ users.
Some of the key roles and responsibilities of a Salesforce Marketing Cloud Consultant include assessing the client’s current marketing strategy and identifying opportunities for improvement, designing and implementing marketing campaigns that are tailored to the clients needs, tracking the performance of marketing campaigns and training clients on how to make the most of the Marketing Cloud.
Why is a Salesforce Marketing Cloud Consultant role so interesting?
Anyone with a background in marketing will find the Salesforce Solutions Cloud Consultant role interesting. The role is particularly rewarding as you are able to help users in their day to day lives through the Marketing Cloud. As more businesses shift their focus to digital marketing, there is a growing demand for Salesforce Marketing Cloud Consultants with experience in Salesforce Marketing Cloud and the Salesforce ecosystem is always changing.
How to land a Salesforce Marketing Cloud Consultant role?
To become a Salesforce Marketing Cloud Consultant, the candidate typically needs to have experience in marketing, a strong understanding of digital marketing concepts, knowledge of the Salesforce platform and be certified in Salesforce Marketing Cloud. Other essential soft skills include exceptional communication, effective project management skills and being customer focused.
While obtaining Salesforce certifications demonstrates that you have a solid understanding of the platform, gaining hands-on experience working with Salesforce Marketing Cloud is necessary for preparing you to help clients achieve their marketing goals.
What does progression look like for a Salesforce Marketing Cloud Consultant?
Although career paths are not always linear in the Salesforce ecosystem, consultants often come from the industry they wish to specialise in. Often, someone who has worked in a marketing role can transition well into a Salesforce Marketing Cloud Consultant because they understand what it’s like to be a user of marketing systems as well as the frustrations users may have.
As the Salesforce talent becomes more familiar with the Marketing Cloud, they may decide to become an expert in a particular field and move towards a Lead Consultant role. Depending on the individuals’ interests and skills, they may later become the leader of a Marketing Cloud at a Salesforce partner or Product Owner for a big customer with a large instance of Marketing Cloud.
Salary expectations for a Salesforce Marketing Cloud Consultant?
The salary range for a Salesforce Marketing Cloud Consultant is similar to that of the Service Cloud Consultant. At entry level, a Marketing Cloud Consultant may command a salary of around £50-60k and between £90-100k at a senior level, at the higher end of the salary range. This is of course dependent on the company, complexity of the role and experience level of the candidate.