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Developing Your Learning Culture To Attract and Engage The Top Salesforce Stars This Year

In the age of the Great Resignation, the importance of attracting and retaining top Salesforce candidates is greater than ever. Currently, employee churn is estimated to cost businesses around $1 trillion a year in lost productivity and opportunities. What’s more, finding Salesforce talent is harder than ever, with a digital skills gap taking the world by storm.  

Investing in your team’s learning and development is one of the best ways to ensure you can fill the gaps in your talent pipeline and retain the talent you need.  

In fact, 65% of employees say upskilling and reskilling is something they look for when evaluating a potential role. Plus, 1 in 2 staff members says they’d consider switching jobs if a new position offered training. 

Developing your learning culture in today’s transformative Salesforce landscape could be the key to staying one step ahead of the competition. 

What is a Learning Culture? 

The term “learning culture” refers to a model of building a company culture around opportunities for training, development, and growth.  

For employers, it’s a valuable tool in attracting the latest Salesforce candidates and an opportunity to tap into some of the most powerful updates to the Salesforce ecosystem.  

A successful learning culture will focus heavily on two areas: 

  • Upskilling: The process of learning new skills to enhance an employee’s existing skillset. This may include teaching team members how to use new Salesforce tools with Trailhead courses, one-on-one learning opportunities, or access to industry events. 
  • Reskilling: This involves updating your employee’s abilities with new skills to prepare them for lateral movement in the company. According to one 2022 report, 61% of employees would switch companies if their existing employer didn’t allow for role changes and internal mobility.  

Here are some of the top benefits you can access by investing in a learning culture for your Salesforce superstars this year. 


1. Improve Employee Retention 


Salesforce candidates


Turnover is higher than ever in the world of digital skills and technology talent. Salesforce professionals have endless opportunities to find new roles with a range of different companies in a space equipped for hybrid and remote work. Your best team members could even leave your business for a job with a company located on the other side of the globe.  

Reskilling, upskilling, and other training methods are an excellent way to keep your most valuable team members close. Top performers say they’re 42% more likely to stay with a company long-term if they’re given the training required to excel in their roles.  

Launching a learning culture within your business shows your employees you value them and are willing to invest in their future. It’s also particularly important among the younger generations making up a huge percentage of the digital skills space. Around 1 in 5 Gen Z employees say learning opportunities motivate them to stay in their role.  


2. Prepare for a Changing Workplace 

It’s no secret the workplace as we know it is changing. Over the last few years, the challenges of the pandemic have pushed more companies to embrace new flexible modes of work. We’ve seen an increase in the number of brands embracing the four-day work week, remote and hybrid hiring.  

While the evolution of the workplace to a more flexible environment has great benefits, like lower overheads and increased productivity, it also comes with new challenges for team members to adapt to. Training helps to prepare your staff for a new type of work. Some of the most valuable forms of development available for Salesforce teams might include: 

  • Embracing new technology: As the Salesforce ecosystem evolves, the number of tools teams need to use continues to grow. Your training can teach your staff all about automation features, AI, and disruptive technology.  
  • Communication skills: Salesforce employees working in a distributed environment will need help staying connected. Training staff on how to use video conferencing tools, messaging apps, and more will be essential. 
  • Productivity training: Staying productive and engaged when shifting to a new style of work can be complex. The right learning experiences can help your team members stay productive wherever they are.  


3. Bridging Skill Gaps 


Salesforce candidates


According to Salesforce’s Global Digital Skill Index, 4 in 5 workers say they don’t feel equipped for the rapidly transforming workplace. As the Salesforce ecosystem and the tools companies use to manage customer service, sales, and support continue to evolve, failing to upskill and reskill your employees could leave you without the key talent you need.  

Around 87% of CEOs say their employees are already struggling with skill gaps. With the right learning culture, you can examine your current team and look for opportunities to develop new skills in your existing staff. This reduces the need to hire additional employees to fill in the blanks and means you can get the most out of your top talent. 

More importantly, upskilling and reskilling your staff members means you’re less likely to struggle to find the team members you need.  

A culture of learning is an excellent way to retain your existing Salesforce candidates, but it could also be a valuable way to attract new employees to your team too. Learning and development opportunities are one of the most attractive factors considered by candidates when choosing who to work with. 

According to SHRM, around 57% of employees say they want to update their skills at work, and 48% would consider switching jobs to do so. A further 71% of employees even say having access to training opportunities increases their job satisfaction.  

At a time when it’s becoming increasingly difficult to find Salesforce professionals in a competitive environment, a culture of learning enhances your employer brand and makes you more attractive to employees. Particularly now, when team members are concerned about the stability of their roles post-pandemic, training shows you’re invested in your team long-term. 


4. Improve Business Outcomes 

Achieving your goals as a growing business in the digital world requires access to the latest talent and skilled professionals. The more efficient, empowered and educated your team members are, the more they can help you to reach your targets.  

The Salesforce company themselves regularly invests in new training solutions for their employees to help them make the most of the technology ecosystem. It only makes sense to take the same approach with your own talented staff. 

Even simple training strategies that teach employees how to work more efficiently or collaborate as part of a team can reduce the number of mistakes made in your business daily.  





About Resource on Demand

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company.

We assist innovative and disruptive organisations in growing their technology teams. Supporting companies to fill Cloud roles across the growing Salesforce.com suite of skills.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 Cloud professionals each year.

To find out how we can support you call us on 01322 272 532

2022-08-05T15:36:27+00:00 Careers, Recruitment, salesforce.com|