The Ultimate Guide to a Career as a Salesforce Marketing Cloud Developer
As the world’s leading customer relationship management (CRM) platform, Salesforce is increasingly supporting more in businesses across the UK. With a predicted 9.3 million new Salesforce jobs to be created by 2026, the demand for Salesforce talent is huge.
The CRM platform unites sales, service, marketing, commerce and IT teams with a single, shared view of customer information, helping businesses build stronger relationships with their customers. With this, there are many different Salesforce avenues that work to maintain the functionality of the platform and depending on your interests and skills, there is a career in Salesforce for you.
At Resource On Demand, we are frequently asked by clients for advice around the many Salesforce job titles, what they mean and what skills they require. In this guide, we’ll provide an overview of the Salesforce Marketing Cloud Developer profile to help connect you with your perfect role.
What is a Salesforce Marketing Cloud Developer?
Marketing Cloud is a suite of digital marketing tools within the Salesforce platform designed to help businesses create and manage marketing campaigns including email, social media, mobile and web. With their specialist expertise, Salesforce Marketing Cloud Developers configure and customise data for the Marketing Cloud and troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns.
The Salesforce Marketing Cloud Developer has experience as a full-stack developer for Marketing Cloud creating personalised, dynamic messages and landing pages, making use of Marketing Cloud scripting languages. They have expertise in coding languages like AMPscript and SQL, along with a deep understanding of the platform’s capabilities to optimise marketing efforts and enhance customer engagement. They are also experienced with data configuration, manipulations, and advance segmentation, as well as reporting and analytics.
What does a Salesforce Marketing Cloud Developer do?
A Salesforce Marketing Cloud Developer is responsible for customising and developing solutions on Marketing Cloud. The key responsibilities of a Marketing Cloud Developer include customising marketing automation processes, creating personalised customer journeys, developing email campaigns and implementing digital marketing strategies with Marketing Cloud.
They identify the relevant data points to support new journeys, configure multi-channel journeys (email and SMS) and set up new automations, build and refine HTML content blocks and templates, complex additions to templates, and embedded personalisation (using AMPscript) and write SQLs to populate data extensions with the right selections of customer.
What experience do I need to become a Salesforce Marketing Cloud Developer?
To become a Salesforce Marketing Cloud Developer, you typically need experience with setting up multi-channel journeys and automations in Marketing Cloud and hands on experience in building and running campaigns in a consumer organisation. The ideal candidate will also have strong knowledge and skills in Salesforce Marketing Cloud configuration and usage, be proficient in HTML, SQL, AMPscript and are comfortable building HTML content blocks and templates to a high standard.
How do I get a role as a Salesforce Marketing Cloud Developer?
To be successful in landing a role as a Salesforce Marketing Cloud Developer, candidates should have hands-on experience as a full-stack developer for Marketing Cloud creating personalised, dynamic messages, landing pages, Marketing Cloud scripting languages, and be experienced with data configuration, manipulations and advance segmentation, as well as reporting and analytics.
Attaining Salesforce Marketing Cloud Certifications such as Email Specialist, Consultant, Developer and Marketing Cloud Admin Certifications can also be beneficial as they demonstrate a candidates’ understanding of Salesforce implementation strategies and best practices. It’s also vital that a candidate stays up to date with the latest Salesforce developments and news.
In terms of the interview process, employers will likely include a series of scenario-based questions to assess your skills and abilities. A candidate should be able to draw on their own hands-on experience developing for Marketing Cloud and associated tools and demonstrate their knowledge and expertise in data modelling, programmatic languages, API, data management and security.
What progression opportunities are there for a Salesforce Marketing Cloud Developer?
A Salesforce Marketing Cloud Developer role is a specialised role that offers opportunities for growth and advancement in the Salesforce ecosystem. As a Salesforce Marketing Cloud Developer, potential progression opportunities include advancing to roles such as Marketing Cloud Architect or Marketing Cloud Manager which involve more strategic planning, overseeing larger projects and leading teams to implement complex marketing automation solutions within organisations.
In terms of advancing your Salesforce career path, continuous learning, gaining additional certifications and staying updated with the latest trends in Salesforce technologies can pave the way for career growth in this field.
What salary can I expect as a Salesforce Marketing Cloud Developer?
The increased demand for Salesforce Marketing Cloud expertise means that professionals find themselves in a good position, boasting some of the most in-demand skills and competitive salaries. With this in mind, mid-level Salesforce Marketing Cloud Developers with a few years of experience and some Salesforce certifications can expect a salary ranging anywhere from £45k to £65k whereas senior level Marketing Cloud Developers can attain upwards of £65k to £100k or more in a year.
The salary for a Salesforce Marketing Cloud Developer can, however, vary depending on various factors such as expertise of the individual, location and company size.
